by John Macoun, Employee Benefits Consultant
As an employee benefits provider, we understand the critical role group benefits play in building a competitive edge in today’s job market. The 2024 Canadian Group Benefits Benchmarking Report provides valuable insights to help employers design plans that not only attract top talent but also keep employees happy, healthy, and productive and I’m pleased to be able to share some highlights below..
Advantages of Group Benefits
Attract and Retain Talent
Benefits plans are a top factor in employees' job decisions and contribute significantly to job satisfaction.
Boost Productivity Supported employees are healthier, more engaged, and deliver better results.
Tax Efficiency Group benefits offer non-taxable perks to employees while providing employers with tax-deductible expenses.
Most Popular Benefits Offered by Canadian Employers
Health Care (87%): Includes expanded mental health coverage and paramedical services.
Dental Care (88%): Essential for employee health and retention.
Employee Assistance Programs (19%): Confidential counseling services, vital for mental health support.
Spending Accounts (37%): Allow employees to tailor benefits to their specific needs.
Shifting Trends in Employee Benefits
Mental Health Crisis: Employers are addressing growing mental health needs by increasing EAP adoption (up 111% since 2019) and enhancing paramedical service coverage.
Generational Needs: Health Care Spending Accounts (HCSAs) provide flexible options for a multigenerational workforce, meeting diverse needs effectively.
Our Insights
The data, gathered from 2,500 small-to-medium-sized Canadian employers, highlights the evolving group benefits landscape. Employers across industries such as construction, retail, and manufacturing are focusing on offering robust, tailored benefits to enhance employee well-being and meet rising expectations.
 John Macoun Employee Benefits Consultant Greater Toronto Area Office: (416) 896-4337 jmacoun@peakbenefitsolutions.com John Macoun brings more than a decade of exceptional client services to the position of Employee Benefits Consultant. He will be providing Peak Benefit clients with audits of their current employee benefit plans, including recommendations on plan optimizations to meet the evolving needs of staff and the employer, tax saving strategies and education on value added services. During the course of the 10+ years he spent at Yellow Pages Canada, John consistently exceeded sales targets by managing strategic digital marketing campaigns that delivered above projected ROI for his clients. Servicing small to medium sized businesses across Canada, John created multi-pronged marketing strategies to help companies grow revenues and increase their digital presence.
Having studied Communications at Wilfrid Laurier, and post graduate studies in Marketing at Humber College, John is keenly aware of the importance of creating unique strategies to address client needs. John believes that the foundation of delivering excellence to clients lies in one’s ability to listen. By discerning information to help identify objectives one can then create a comprehensive approach to meet each individual clients needs.
“Hearing is listening to what is said. Listening is hearing what isn’t said.” – Simon Sinek
John and his wife live in the Trinity Bellwoods neighbourhood in Toronto with their two young children. |
 Peak Benefit Solutions Inc. was established in 2008 and have helped more than 400 clients from entrepreneurs, manufacturing, professional services and public organizations with their comprehensive benefits planning. Every step of the way, we are with you. |
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